TESCO QUALITY AROUND THE CORNER

For Tesco Finest’s ‘Quality Around the Corner’ campaign, they knocked on the door of Will Cooper. Commissioned by BBH, the campaign was all about provenance; showing the textures, colours and work that goes into sourcing their highest quality food.

With oak smoked salmon from the Shetland Islands, to 20 month matured Parma Ham from the Emilia Romagna region of Italy, the campaign’s creative North Star was letting the food speak for itself. Taking it and running with it, Will had the bright idea to inject a little summer given the campaign’s live date; blazing sunshine on the worldly delights with his studio lights.

450481_Finest_D48_864x432 Parma Ham_PTile_12% Bigger.jpg

450481_Finest_D48_864x432_Gigli Pasta_PTile_12% Bigger.jpg

450481_Finest_D48_864x432 Roquefort_PTile_12% Bigger.jpg

450481_Finest_D48_864x432_Salmon_PTile_12% Bigger.jpg

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Client // Tesco
Agency // BBH

Stills:
Photographer // Will Cooper
Producer // Louise Ellingham
Food Stylist // Sal Henley
Food Styling Assistant // Emily Gussin
Digi Op // Sam Reeves
Assistant // Jenna Hinton
Photographer's Agent // At Rare

Motion:
Director // Will Cooper

Executive Producer // Sophie FitzGerald
Producer // Ethan McDowell
Production Assistant // Cal Freeman
Production Runner/Driver // Sophie Jacobs

1st Assistant Director // Toby Evans

Director of Photography // Richard Lonsdale
1st AC // Max Edmed
2nd AC // Danni Baxter
DIT // Alicia Stroud
Playback Op // Max Power-Richards

Editor // Dave Warren

Gaffer // Jack Storer
Spark // Luca Pellegrino
Spark // Jenna Hinton

Props Master // Taylor Proverbs
Props Assistant // Sam Storey

Food Stylist // Sal Henry
Food Stylist Assistant // Emily Gussin