PHOTOGRAPHER

LONDON

contact@willcooperphotography.com

+44 77 8880 8460

In Will Cooper’s world, everything sparkles. His images take us right to the edge of hyperreality – the tones supersaturated, the humour surreal. But it’s a welcoming world, a playful place that never takes itself too seriously.

Will’s style is influenced by two years spent living in Jakarta, mixed up with a lifelong love of pop culture, a dash of 1970s dinner party chic and a nod to performance art. Through his lens, each meal is an artwork, each beverage a star.

Commercial representation:

At Rare

Contact artists@atcollective.co with new enquiries

ARTIST’S STATEMENT

WARNING — VERY PRETENTIOUS

Will Cooper, creator of fine photatoes.

I use cameras to take photos. But not always very serious photos so it's better to call them 'photatoes'.

I sometimes use a medium format traditional film camera. This is worth mentioning for some reason.

I make photatoes that reflect pop culture, surreal moments, the daft and sometimes really deeeeep art stuff with bizarre references. I like the overlap of commercial and personal work and how context can completely transform a photograph. Just put it in a gallery and make it art.

I start the creative process not by thinking 'how can I make a work of art'. Rather, I'll think of or come across something that just needs to be photographed. It could be a little social moment I want to play with or a bigger idea. Maybe it’s been there for years just waiting to be turned into a photato.

You don't have to look at my work with a deep and serious gallery-visit face whispering to the person beside you because saying it too loudly might risk someone overhearing and thinking you're a philistine. You're allowed to laugh ;)

“Please note that I didn’t want to make a work of art out of it.” Marcel Duchamp